2020
Founded as a two-person studio working with hospitality brands.
Chapter 1 · Two laptops, one kitchen table
About the studio
A studio of collectors —
taste, references, obsessions.
Founded 2020. Fourteen people across Europe, MENA and the Americas. Marketing treated like editorial; editorial treated like product.
14
People
38
Countries
120+
Brands
6yr
Compounding
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◆ The Code · Vol. 02
Principles
Five rules we won't break.
- 01Make work people remember.
- 02Treat marketing like editorial.
- 03Senior practitioners only — no hand-offs.
- 04Numbers prove the prose.
- 05Stay until the brand outgrows us.
Operating System
Four pillars. No fluff.
What gets named gets defended. These four shape every call, brief and ship.
01
Craft
Every pixel and paragraph treated as if our name were on it. Because it is.
02
Range
Cross-pollinated insight. Hotels learn from SaaS, SaaS learns from fashion.
03
Honesty
We say what we'd say to a friend. Bad ideas die early; good ones sharpen.
04
Endurance
We build for the next quarter and the next decade. Brands compound.
Trajectory
Six years. Compounding.
2022
Expanded into SaaS and tech. First seven-figure performance retainer.
Chapter 2 · Six people, three continents
2024
Team of fourteen across Europe, MENA and the Americas.
Chapter 3 · Studio of record for 30+ brands
2026
Six-practice full-service model. Booking Q3 onwards.
Chapter 4 · Where we are now
The Team
Small studio. Deep bench.
Senior practitioners only. No hand-offs to juniors, no agency shuffle. The people you meet are the people who do the work.
01
S. Marquez
Founder & ECD
02
A. Haddad
Strategy Director
03
J. Ito
Design Lead
04
L. Bernard
Head of Growth
05
K. Osei
Content Director
06
M. Rossi
Tech Lead
